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- Our growing team is searching for a Web Content Wordsmith to elevate our digital presence in St. Paul. If you possess a knack for transforming complex ideas into clear, compelling copy, we encourage you to explore this opportunity. We need someone who not only understands SEO best practices, but also possesses the creative vision to craft engaging narratives. This isn't about filling pages; it's about making an impact. **Core Writing Activities** * Construct compelling website content, including service descriptions, landing pages, and blog posts, designed to attract and engage our target audience. * Collaborate with our marketing team to ensure all content aligns with brand guidelines and overall marketing strategies. * Conduct thorough research on industry-related topics to guarantee content accuracy and relevance. * Optimize web content for search engines, including meticulous keyword research and implementation. * Analyze website traffic and user engagement metrics to pinpoint areas for content improvement. * Edit and proofread content to ensure impeccable grammar, style, and clarity. * Stay informed about emerging trends in content marketing and SEO to keep our strategies on the cutting edge. * Develop and maintain a content calendar to ensure timely and consistent content publication. * Craft persuasive call-to-actions that drive user conversions. * Work cross-functionally with design and development teams to ensure seamless content integration into our website. **Required Skills & Know-How** * A history steeped in web content creation and blog writing. * Proficiency in SEO principles and keyword research tools (e.g., Google Keyword Planner, SEMrush). * Exceptional writing, editing, and proofreading skills; experience communicating complex topics clearly. * Deep working knowledge of content management systems (CMS), with WordPress being a plus. * Ability to collaborate effectively with cross-functional teams. * Demonstrated ability to meet deadlines and manage multiple projects simultaneously. * A solid understanding of user experience (UX) principles and their application to web content. * Familiarity with web analytics tools such as Google Analytics. * Adaptability to shifting priorities and evolving project requirements. * A passion for creating high-quality, engaging web content. **What Makes Our Studio Special** * Flexible Work Styles: We believe in results, not rigid schedules. Remote or on-site, you pick. * Unlimited Vacation: Take the time you need to recharge and stay inspired. * Continuous Skill Sharpening: Access to online courses and industry conferences to keep your skillset sharp. * Health Benefits: Comprehensive health, dental, and vision coverage to keep you feeling your best. * Profit Sharing: Be part of our success; profits are shared with all team members. * Downtown St. Paul Vibe: Our office is located in the heart of St. Paul, surrounded by great food, music and culture.St. Paul, MNOn-site or RemoteFull-time$50,000 - $70,000 per yearWeb Content, Blog Writing16 days ago