We are on the hunt for a detail-oriented and enthusiastic web content specialist to join our growing digital presence team in St. Paul. Our organization thrives on the power of clear, concise, and engaging communication, and you will play a crucial role in crafting and refining the narratives that resonate with our target audience. If you possess a knack for translating complex information into accessible and captivating content, and are adept at maintaining brand consistency across diverse digital platforms, then we encourage you to explore this opportunity to contribute to our continued success.
Essential Functions & Key Deliverables
- Webpage Architecture: Develop, write, and edit content for various website sections, ensuring user-friendly navigation and an engaging user experience. This includes crafting compelling headlines, concise body copy, and strategic calls to action.
- SEO Enhancement: Collaborate with the marketing team to conduct keyword research, analyze search engine ranking factors, and implement on-page optimization techniques to improve organic search visibility and drive targeted traffic to our website.
- Content Revision and Refinement: Conduct regular audits of existing website content to identify areas for improvement in terms of clarity, accuracy, and SEO performance. Implement updates and revisions to ensure all information remains current, compliant, and aligned with organizational objectives.
- Collaboration & Synergy: Work cohesively with other content creators, designers, and developers to brainstorm creative ideas, maintain brand consistency, and deliver high-quality digital content that adheres to style guidelines and editorial standards.
- Analytics Tracking: Monitor content performance metrics using tools like Google Analytics, identifying trends and patterns that can inform content strategy and optimization efforts.
Skills That Shine
- Proficiency in web content creation and editing, including a mastery of grammar, punctuation, and style.
- A solid understanding of search engine optimization (SEO) principles and techniques.
- Exceptional written communication and storytelling abilities, with a passion for translating technical jargon into easily digestible content.
- The ability to thrive in a collaborative environment and proactively contribute ideas.
- Strong analytical skills, with the capacity to interpret website analytics and make data-driven decisions.
Professional Background
- An academic background in English, Journalism, Communications, Marketing, or a related field is valued.
- A minimum of two (2) years of professional experience in web content creation, copywriting, or digital marketing.
- Demonstrated experience with content management systems (CMS) and SEO tools.
Compensation Structure
We provide a competitive compensation package commensurate with qualifications. This is a full-time, remote position. In addition to base salary, you will be eligible for:
- Healthcare coverage with robust medical, dental, and vision plans.
- Generous vacation time (vacation, sick, and personal).
- A progressive and transparent PTO accumulation policy.
- Continuous professional development opportunities to expand your abilities.
- 401(k) retirement program with generous company match and financial planning resources.
- Employee assistance resources providing various support services, ensuring physical, emotional, and financial wellness.
- Remote work supplies and internet reimbursement allowance.