Our expanding digital presence needs a versatile content creator! As a blog writer in Lubbock, TX, you'll be vital to crafting informative and engaging pieces that resonate with our audience. We don't need another keyword stuffer; we want someone who understands how to blend technical knowledge with clear, concise writing, making sophisticated topics accessible to everyone. You will not be just churning out articles; you'll be shaping the very essence of how our company is perceived. This on-site, contractor role is for someone ready to embrace the West Texas spirit of grit and innovation.
The Opportunity Unveiled:
- Content Development: You'll research, draft, and publish blog posts on topics that align with our content strategy and target keywords. You will explore data privacy regulations or detail specific cybersecurity events.
- SEO Optimization: Implementing search engine optimization best practices is critical, including meta descriptions, header tags, and keyword analysis. Every word choice should have SEO intent in mind, from body paragraphs to image alt text.
- Engagement & Distribution: We expect you to participate in our audience engagement plans, using your persuasive power to maximize the impact of our digital initiatives and contribute to overall digital awareness of the brand.
- Performance Analytics: You will be at the forefront of determining what kind of content draws people into the website, including creating reports that illustrate what keywords are performing the best and provide useful insights to other writers on our team.
Essential Skillset for Success:
- A track record of blogging proficiency and a vibrant writing portfolio.
- Profound familiarity with search engine optimization techniques, keyword implementation strategies, and industry analytical tools such as SEMrush or Google Analytics.
- Capacity to work in close collaboration with our in-house content strategy teams, providing valuable insights and brainstorming new directions.
- Robust understanding of content management systems like WordPress and their basic functions, including publishing, formatting and basic visual composition within the site.
- A proven history of working closely with complex data and technical terminology, ideally shown by previous industry samples.
Our Offer to You:
We value every contractor here and will make sure your journey is as great as it can be. Compensation is commensurate with experience and is hourly. We have many activities here, from board game nights to intramural teams, with a flexible schedule that fits around the schedules of those we employ here at our home base in Lubbock, TX. We understand the West Texas environment well and will do our best to meet your standards.