The Tampa Bay Aquarium seeks a versatile and engaging Web Content Specialist to enrich our online presence and connect our mission of conservation to a wider audience. This individual will be at the forefront of shaping our digital narrative, crafting compelling web content that educates, inspires, and motivates action towards marine life preservation. The successful candidate will demonstrate exceptional writing prowess, a keen eye for SEO best practices, and an understanding of how to create content that resonates with diverse online demographics. Your work will directly influence how the Aquarium is perceived globally, impacting our ability to reach new visitors, garner crucial funding, and further our research efforts.
Crafting the Aquarium's Online Story
As Web Content Specialist, your daily adventures include:
- Content Creation & Management: Writing, editing, and publishing high-quality web content, including articles, blog posts, educational resources, and promotional material. Assuring content is aligned with the aquarium's brand voice and mission.
- SEO Strategy & Implementation: Conducting keyword research, optimizing content for search engines, and analyzing website traffic to identify areas for improvement. Staying abreast of evolving SEO trends.
- Collaboration & Communication: Working closely with marketing, education, and research teams to develop content strategies and ensure accuracy of information. Participating in brainstorming sessions to develop fresh, captivating digital ideas.
- Website Maintenance: Keeping the Aquarium's website current, user-friendly, and consistent across all platforms. Monitoring and addressing broken links, errors, and outdated content.
- Performance Analysis & Reporting: Tracking content performance metrics, preparing reports on website traffic and user engagement, and using insights to guide future content creation.
Necessary Expertise
- Proven experience in web content writing, demonstrating expertise in SEO principles and content management systems (CMS).
- Exceptional written and verbal communication aptitudes. A knack for adapting writing styles to meet different audiences.
- Practical comprehension of web analytics and SEO tools (e.g., Google Analytics, SEMrush).
- A creative mindset with a commitment to accuracy and attention to detail.
- Bachelor's degree in journalism, communications, marketing, or a related field is greatly appreciated.
Making Waves: Why Join Us?
- Contribution: Immerse yourself in our work, directly influencing marine life conservation through education and community engagement.
- Career Development: Access to training programs, workshops, and networking opportunities to elevate professional capabilities and promote career development in the nonprofit realm.
- Benefits Package: The total rewards includes medical, dental, and vision insurance, paid time off (vacation, sick, and holidays), and a 401(k) retirement plan with employer match.
- Team Environment: Be part of a team passionate about ocean conservation, fostering a collaborative and encouraging workplace culture. We work, laugh, and create together.
Tampa Tides & Conservation Initiatives
Tampa's proximity to the Gulf Coast provides a real-world perspective on marine conservation issues. This role offers an exciting opportunity to connect our local community to the Aquarium's conservation endeavors, contributing to the preservation of our coasts and their marine habitats. Bring Tampa's community values of sustainability and stewardship to shape how we engage the community online. In this role, there's the chance to create educational pieces tailored to Floridian coastal ecosystems.
The Tampa Bay Aquarium is an equal opportunity employer, celebrating diversity and commitment to creating an inclusive atmosphere for all team members. The application process consists of an interview and portfolio review.