Based in Winston-Salem, our team at the regional healthcare network seeks a detail-oriented and versatile Web Content Specialist to join our growing marketing communications department. In this role, you will be instrumental in shaping the online presence of our facilities and service lines, crafting compelling content that resonates with our patients, their families, and the community we serve.
Core Focus: Building Patient Trust We need someone who understands the vital role clear and accessible information plays in healthcare decision-making. Your mission is to transform complex medical jargon into easily digestible, engaging content for our website, patient portals, and digital campaigns. This is NOT about flashy marketing; it's about providing reliable, accurate, and reassuring information when people need it most.
Key Responsibilities
- Website Content Creation: Generate original, SEO-friendly copy for service line pages, physician profiles, health education articles, and hospital news updates.
- Content Optimization: Evaluate existing web content for accuracy, readability, and SEO performance, implementing improvements as needed. This involves a technical understanding of metadata and internal linking strategies.
- Collaborative Content Development: Work alongside medical professionals, subject matter experts, and marketing team members to gather information and ensure clinical accuracy.
- Brand Voice Alignment: Maintain a consistent brand voice and style across all digital platforms.
- Content Scheduling & Publication: Assist with content calendar management and the timely publication of new and updated website material.
Skills & Experience that Spark Our Interest
- Professional history creating web content within the healthcare industry.
- Proficiency in understanding of content management systems (CMS). Familiarity with HTML is an advantage.
- A portfolio demonstrating the ability to explain sophisticated ideas with precision and lucidity.
- Mastery of AP style and an acute eye for detail.
- A deep commitment to accuracy and ethical communication practices.
Benefits of Joining Our Healthcare Family
- Competitive compensation, recognizing your contribution to our patients.
- Subsidized medical, dental, and vision coverage to meet the needs of you and your family.
- Generous paid time off (PTO) and sick leave accrual so you have flexibility when life's unexpected turns occur.
- Retirement savings plan with employer matching, because your future matters.
- A nurturing work environment emphasizing teamwork and professional development opportunities within the healthcare landscape.